Red Bull Racing

Target audience: Men 15-30 years old

Keywords: Illustration, bold, disruptive, fresh

Brand values: "Red Bull Gives You Wings"; Functional beverage for physical and mental stamina, achievement of dreams

  • Emphasis on brand's slogan
  • Lettering styles and colour blocks suggest boldness and confidence to appeal to younger target audience
  • Triangles in background can be viewed as geoetric wings taking flight but also a spotlight on the bull

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