Challenge
Create an updated brand identity across the August 8 restaurant chain to celebrate their 10 year anniversary and foster the joy of eating together.
Brand Positioning
August 8 is an all-you-can-eat restaurant chain that brings together the finest aspects of both Cantonese-style dim sum and Japanese sushi to the local community.
Brand Tone
Upbeat, Togetherness, Celebratory
Rebranding | Strategy | Packaging | Collateral | Web Design | Signage | Social Media
Art Direction and Logo Design: Mollie Wang
Creative Direction: Mollie Wang, Mingyu Xie
Package Design: Wynn Yau
Web Design: Wynn Yau
iPad Menu Design and Web Development: Yimeng Shi
Brand Strategy and Marketing: Shan Huang, Annie Wong
Photography: WE Atelier, Lucid Photography, Angela Lui
New Logo
Old Logo
